Value betting is about backing horses whose odds are bigger than their true chance of winning.
That is a very important distinction.
A value bet is not simply the horse you think is most likely to win. It is the horse whose price looks too big compared with the chance you believe it has.
For example, a favourite might be the most likely winner, but if the odds are too short it may still be a poor bet. On the other hand, a bigger-priced horse can be a good value bet if the market has underestimated its chance.
This idea sits at the heart of serious betting. Over time, consistently taking value is what gives you a chance of making profit.

