Best Odds Guaranteed Explained

How BOG works, when it applies and why it can make a real difference to your returns

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What Best Odds Guaranteed Means

Best Odds Guaranteed, usually shortened to BOG, is one of the most useful concessions available to horse racing punters.

Put simply, if you take an early price with a bookmaker offering BOG and your horse goes off at a bigger Starting Price, the bookmaker pays you at the bigger price.

That means you get the best of both worlds. If the early price you took is bigger than SP, you keep it. If the SP turns out to be bigger, you are paid at SP instead.

Over time, that can make a meaningful difference to your betting returns, especially if you regularly take prices early in the day.

Why It Matters

  • Protects you if the price drifts
  • Rewards you for taking early value
  • Can improve long-term returns
  • Especially useful in bigger fields
  • One of the best bookmaker concessions around

When It Helps Most

  • When you back horses early
  • When markets are still developing
  • In handicaps and festival races
  • When the market is likely to shift late
  • When there is strong competition between firms

Important To Remember

  • Not every bookmaker offers it
  • It usually applies only to win bets
  • Terms can vary by bookmaker
  • Special markets may be excluded
  • Always check the firm’s conditions

Example Of Best Odds Guaranteed

Let’s say you back a horse at 5/1 in the morning with a bookmaker offering BOG.

If the horse wins and goes off at:

  • 4/1 SP – you still get paid at 5/1
  • 6/1 SP – you get paid at 6/1

So if you placed a £10 win bet:

  • At 5/1, your total return would be £60
  • If SP drifted to 6/1, your total return would become £70

That extra £10 may not seem huge in isolation, but over months and years it adds up quickly.

Final Thought

Best Odds Guaranteed is one of the simplest ways to improve your betting position without changing your selection process.

If you are already backing horses early and trying to beat the market, BOG gives you a safety net if the price drifts.

It does not turn a bad bet into a good one, but it does help make sure you are not punished for taking a price too early on a winner.

For any punter serious about value, it is a very useful edge.

Value Matters, And BOG Helps You Keep More Of It

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